In a world where technological advancements have brought convenience and innovation to the world, they have also imposed serious threats to the integrity of confidential information. People have become reliant on technology for their daily life aspects and this has given rise to digital persons where the personal information of users is sustained at online platforms. Cybercriminals with malicious intentions steal or manipulatively obtain the sensitive information of targeted online users and exploit the information for self-centric purposes.
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Current Security Needs
To protect digital personas, traditional methods of ID verification like passwords or physical ID documents are replaced with biometric authentication, as passwords and documents can be hacked or forged. Verifying individuals based on their unique biometric identifiers offers secure and reliable authentication of genuine users and timely detection of spoofed or fabricated identities. Surprisingly, cyber fraudsters have advanced to the level that they can even spoof or replicate biometric modalities like fingerprints or facial features. Here comes, liveness detection online, flagging spoofed identities in real-time and reducing the risks of unauthorized access.
What is Active Liveness Detection?
Active liveness is an advanced and sophisticated security feature with employs computer vision, machine learning, texture analysis, and motion analysis to accurately validate the presence of a genuine person. This security technique is a part of facial liveness, precisely verifies the identity of the real person, and promptly flags the fabricated or spoofed identities to lessen the risks of unauthorized access to services or systems.
How Active Liveness Validates the Presence of a Real Person
Active liveness detection uses image & video processing algorithms, motion analysis, machine learning, and 3D depth mapping to accurately conduct liveness checks of the presented identity. When a user seeks login access to services or systems, active liveness detection which is integrated into facial authentication requires the users to perform certain actions like blinking, smiling, or moving their head in the said direction. A real person would promptly react to the required actions, however spoofed attacks would find it challenging to mimic subtle gestures and movements.
By analyzing subtle movements and micro-expressions, facial liveness accurately validates that the user claiming the identity is a genuine person. If a fraudster seeks to enter the system in the disguise of someone else, liveness detection technology will immediately deter the fake identity, reducing the potential threats of unauthorized presence.
Real-World Applications
Owing to unmatched accuracy and unparalleled security, active liveness detection is widely adopted, presenting greater security to the services & systems.
Online Banking & Digital Wallets
The main motive behind fraudulent activities is to steal money and get illegitimate access to financial services. To protect the integrity of the financial world and safeguard confidential information, liveness detection online is employed. The advanced security feature grants access to authorized individuals and restricts spoofed identities from entering financial services, minimizing the threats of financial crimes.
Customer Onboarding & ID Verification
Active liveness detection can streamline the customer onboarding process and offer seamless ID verification. The technology accurately confirms the identity of the users during the onboarding process in any service or system and registers the information in the databases to keep track of customers. Furthermore, if a user is seeking access to services, facial liveness accurately verifies the identity of the user and validates the authenticity of the user, granting legitimate entry into systems.
Online Shopping & E-Commerce
Technological innovation has taken the world by storm and people have become more reliant on technology for their interactions and transactions. Businesses have shifted their services online, enabling users to avail services or purchase products while sitting at home. However, it’s crucial to filter out if legitimate persons are accessing online services to protect the integrity of the business and build trust. Active liveness detection confirms the person’s liveness by analyzing subtle movements or micro-expressions. This adds greater security to the shopping accounts and makes it easier for online retailers to keep out spoofed or replicated identities.
Healthcare & Electronic Health Records
Medical ID fraud is accelerating at a distressing rate, fraudsters steal patient’s medical identities and exploit them to access medical services or treatments. To curb the rising threats of this cybercrime, healthcare facilities have integrated facial liveness to accurately authenticate the identity of genuine patients and ward off spoofed attempts.
In addition, active liveness detection actively validates patients, enabling healthcare to provide required medical services and treatment to deserving individuals. This helps in remote authentications and safeguards the patient’s identity from spoofing or replication. Doctors prescribing medications to the patients remotely can ensure services are delivered to genuine individuals.
Concluding Thoughts
Other industries like social media platforms, the gaming industry, telecommunication, or access control also employ active liveness to secure user accounts and validate only legitimate persons are availing the services. Continuous advancements are set to observe in liveness detection and anticipated to offer greater security to the integrity of digital world.
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