Email is an effective way to communicate with your customers. Email marketing outperforms other channels in attracting clients, making money, and building lasting relationships. This is true despite social media’s popularity.
This essentially means for an e-commerce store owner, email marketing is crucial for retargeting and building client loyalty. Emails can greatly assist in improving customer engagement and retention through focused activities such as new product launches, discounts, and cart abandonment follow-up emails. In case you have a WooCommerce store, setting up and managing follow-up emails with some powerful plugins is pretty easy. In this piece, we’ll look at some of the best solutions available.
First, let’s go ahead and discuss why follow-up emails are so important. Also, take a look at some key benefits of using a plugin for your business.
- Cart Abandonment Recovery: One of the most outstanding advantages of these plugins is that they can effectively deal with cart abandonment. The WooCommerce abandoned cart emails will let you send reminders that are personalized to customers who have abandoned their carts. They encourage customers to complete their transactions, decreasing missed sales.
- Enhanced Customer Engagement: WooCommerce follow-up plugins help maintain consistency in communication with your customers. You will keep reminding the target audience about your brand and products or the ongoing promotion in the store to engage them more through periodical mail.
- Promotion and Upselling: Follow-up emails are a great way to promote special offers, discounts, and related products. This strategy drives repeat purchases and provides opportunities to upsell, increasing your overall revenue.
- Reach Out To Inactive Customers: The plugins can identify customers who haven’t purchased in a while. Then it targets them with tailored incentives or updates on new products. This helps in re-engaging inactive customers and bringing them back to your store.
- Higher Conversion Rates: In particular, sending out personalized follow-up emails relative to customer behaviors can significantly improve conversion rates and enable actual sales and better business performance. And if you are looking to optimize your website for higher conversion rates, get help from WooCommerce custom development services.
Now that you know the benefits and advantages of follow-up email plugins, let’s look at some of the best.
MailPoet
Being unable to successfully manage your email marketing efforts across WooCommerce platforms makes it tough to keep in contact with your target audience. Missed chances and inefficiencies are common consequences of this fragmented approach. MailPoet integrates all of your email marketing needs directly into your WordPress dashboard, solving the problem. With MailPoet, which is trusted by more than 600k websites, you can create, customize, and send beautiful emails all from within your website, saving you time and effort.
MailPoet integrates with WordPress, making email marketing accessible and easy. It allows users to add content and images directly from their media library, eliminating the need for third-party services. This makes it possible to craft engaging emails within the WordPress environment.
MailPoet streamlines content engagement by automatically sending updates about your latest blog posts, ensuring subscribers stay updated on your latest content, whether daily, weekly, or monthly.
MailPoet’s automated onboarding emails have impressive open rates of 40% and higher, helping convert new visitors into loyal customers. With an intuitive design, it can be started in minutes and offers customizable email templates to match your brand, ensuring professional-looking and unique newsletters.
MailPoet’s robust infrastructure guarantees that your emails will be delivered on time and will land in inboxes, not spam folders. Sending over 30 million emails each month, MailPoet’s unmatched deliverability rate ensures your messages reach your subscribers effectively.
Reasons To Use This Plugin:
- Ease of Use:
- MailPoet streamlines email marketing by enabling direct content and image addition from your WordPress media library, eliminating the need for external services, and resulting in increased efficiency.
- Automated Notifications:
- Automated notifications keep your audience engaged by promptly updating subscribers about your latest blog posts, and promoting regular visits to your site.
- Customizable Templates:
- MailPoet offers visually appealing email newsletter templates with a drag-and-drop editor, reducing the need for advanced design skills for professional-quality emails. Here you get the templates offered by the plugin. If you want a custom template designed just for you, reach out to WooCommerce development services.
- High Deliverability:
- MailPoet’s robust infrastructure is designed to ensure your emails avoid spam folders and land directly in your subscribers’ inboxes. This high deliverability rate helps maximize your email marketing effectiveness.
Pricing: Use can use the free version of MailPoet, but if you require additional features you can get MailPoet at $10 monthly. If you do not know where to start you can always contact a WooCommerce plugin developer to help you out
YITH WooCommerce Recover Abandoned Cart
The most common issue with e-commerce is abandoned carts. This has caused less profit and dissatisfaction in buyers’ behavior. Due to this, the YITH WooCommerce Recover Abandoned Cart plugin was created precisely to recover these lost sales. This clever plugin starts the process of cart auto-recovery, allowing you to recover as much as 60% of abandoned shopping baskets and turn sharply falling income due to non-compliance with an order into a confirmed sale.
YITH does this by sending out reminders on time concerning the items abandoned in the carts and also discount coupons to customers, which influence the finalization of purchases. In its very self-explanatory and customizable features, the plugin provides for one of the most common causes for cart abandonment: becoming distracted or simply not having the funds at that time.
You can schedule these emails for any period of your choice, be it after an hour, after 24 hours, or after three days—to keep you top of mind and increase the chances of customers completing the purchase.
The plugin has flexibility for targeting. You can have recovering abandoned carts targeted at all or any particular role, including guest users. This captures contact information from people who might not have created an account, thereby increasing the chances of conversion.
The plugin enhances WooCommerce’s effectiveness with customizable abandoned cart email templates and discount coupon functionality, allowing users to use pre-built or create custom templates, and attach discount coupons for customer incentives.
Top Reasons To Use YITH
- Cart Recovery Options:
- The plugin will automatically send emails as a follow-up to those users who abandoned their carts, thus, recovering up to 60% of lost sales. The plugin can be set to target every user or user role of your choice.
- Guest User Recovery:
- Enable the recovery of carts abandoned by guest users by saving their contact information during the checkout process. This feature includes an optional consent checkbox to comply with data protection regulations, allowing you to send automated recovery emails even if users don’t create an account.
- Customizable Abandonment Timers:
- Define how long a cart should be inactive before it is considered abandoned. You can also set a time interval for sending recovery emails, such as an hour, 24 hours, or three days, thus allowing flexibility to recover according to needs.
Pricing: Get this plugin for $89.99. If you require help setting up the Pro version of the plugin you can contact a WooCommerce plugin developer.
Retainful
Numerous owners of WooCommerce stores encounter difficulties in handling multiple aspects of email marketing. It includes regaining abandoned carts and expanding their email lists to create captivating campaigns. This frequently results in decreased sales and ineffective marketing campaigns. Retainful is an all-in-one, user-friendly solution made especially for WooCommerce to overcome these issues.
Retainful is a trusted platform for over 16,000 e-commerce companies. Engrained with WooCommerce, this plugin eases email marketing tasks. It has an abandoned cart recovery feature that allows store owners at WooCommerce to recapture up to 30% of lost sales, maximizing recovery rates and revenues.
Email automation by Retainful is a facility for creating automated workflows of customer interaction, saving time, and improving customer experience by delivering timely and relevant communications following their actions.
Retainful excels in segmenting and creating email lists, allowing for targeted campaigns based on demographics, past purchases, and levels of involvement. Its sophisticated segmentation tools enable the creation of customized sign-up forms pop-ups, resulting in successful and individualized marketing campaigns.
Retainful offers a user-friendly drag-and-drop email editor and dynamic coupon code generation. This allows you to create visually appealing newsletters and promotional emails without needing advanced design skills, while easily incorporating unique coupon codes to drive conversions and repeat purchases.
Top Reasons To Use Retainful
- Abandoned Cart Recovery:
- Retainful aids in recovering up to 30% of lost sales by sending reminder emails to customers with abandoned carts, featuring personalized content and discount codes, at specific intervals.
- Automated Email Campaigns:
- Retainful automates email workflows like welcome, thank you, and re-engagement for new subscribers, ensuring timely and relevant communication triggered by customer actions.
- Email List Building and Segmentation:
- Retainful offers targeted email list growth tools and advanced segmentation for personalized campaigns based on demographics, purchase history, and engagement enabling personalized email campaigns.
Pricing: Use can use the free version of Retainful, but if you require additional features you can get Retainful at $49 monthly.
Omnisend
Keeping your audience interested while managing WooCommerce platforms can be difficult and disorganized. To overcome this difficulty, Omnisend offers a comprehensive email and SMS marketing solution made especially for WooCommerce. A trustworthy ally for over a hundred thousand businesses engaged in online selling across the globe is Omnisend. All your marketing operations can be managed centrally because they can be integrated easily in the dashboard of your WordPress.
Omnisend offers powerful features to streamline marketing plans, including a user-friendly editor for creating email and SMS campaigns, dynamic content for tailored communication, and automation for creating complex workflows for timely audience involvement.
The visual workflow builder in Omnisend makes it easy to automate your marketing processes, enabling you to create multi-channel campaigns. Omnisend provides comprehensive analytics and reporting to help you understand customer behavior and campaign effectiveness. This enables you to efficiently increase conversions and optimize your marketing tactics.
Omnisend guarantees the security and responsible handling of your customers’ data thanks to its integrated GDPR ( General Data Protection Regulation ) compliance.
Top Reasons To Use Omnisend
All-in-One Marketing Automation:
Omnisend merges email and SMS marketing with the feature of a robust, intuitive workflow visual builder to automate entire marketing strategies and customer interactions across multiple channels.
Advanced Segmentation & Targeting:
Utilize rich customer data to point to highly targeted campaigns. Segment your audience by behavior, demographics, history of purchases, etc., and make sure all relevant messages light up with a call to action effective for engagement and conversion.
Reporting & Analytics:
Access detailed insights into campaign performance with robust reporting tools. Track key metrics like open rates, click rates, conversions, and revenue, helping you optimize your marketing efforts effectively.
Pricing: Use can use the free version of Omnisend, but if you require additional features you can get Omnisend Pro at $59 monthly.
ShopMagic
If you’re a new business owner looking to keep your clients informed without a significant investment in email follow-ups, the free ShopMagic plugin is an excellent option. ShopMagic takes care of sending follow-up emails to your customers, keeping them engaged with your brand and business.
ShopMagic’s unique feature allows setting triggers for specific events, such as purchases, cart abandonments, or newsletter subscriptions, to trigger follow-up emails based on customer behavior, ensuring timely and relevant communication, fostering customer relationships, and driving sales.
ShopMagic is a user-friendly tool that simplifies the creation of complex workflows and customizes emails without coding experience. It boosts conversion rates and recovers abandoned carts by offering personalized follow-up emails, such as special offers, to encourage casual visitors to make purchases.
Moreover, ShopMagic offers advanced filtering options that enable you to segment your customers and send targeted emails. This helps in reducing generalization and allows you to focus on specific audiences for particular situations.
Top Reasons to Use The Plugin:
Set Triggers for Events:
ShopMagic allows you to set triggers that activate desired actions. You can specify events on which follow-up emails should be sent, ensuring timely and relevant communication with your customers.
Recover Abandoned Carts:
Recover Abandoned Cart for free with this plugin. One could create follow-up emails for customers who have left items in their carts, sending them personalized messages to close a sale.
Add-Ons:
There are different add-ons in the plugin to increase the functionality of ShopMagic. This comprises coupons for customers and time delays. Moreover, it is also easy to integrate with other WooCommerce plugins, including Gravity Forms, Twilio, and Contact Form 7.
Pricing: Use can use the ShopMagic plugin for Free. It also comes with an option to get the ShopMagic plugin Pro at $69 annually.
Conclusion
Don’t underestimate the power of email for your business and start by Investing in an effective WooCommerce follow-up email plugin to keep your customers informed and engaged with your brand. Whether it’s sharing special offers, discounts, or showcasing unique items, well-timed emails can make a significant impact. Additionally, sending WooCommerce abandoned cart emails can remind customers of their pending purchases and reduce the chances of losing a sale.
Choosing the right plugin for your needs is essential. By leveraging the power of your email list, you can connect with some of your most loyal and honest customers. Start today and see how these targeted communications can boost your engagement and drive sales for your business.